Daniel Hechter revolutionised fashion in the 1960’s by making it available to everyone.
He is the irrefutable inventor of ‘ready-to-wear’ and the concept of ‘affordable luxury’ which has been the brand’s motto for over 50 years. Based on its history and its DNA, the brand has grown, evolved and become a true international success.
A Hechter man is young in mind and aware of fashion trends. Smart but casual, colourful in his formal attitude and a casual satorialist.
Daniel Hechter is distributed in over 60 countries and is going from strength to strength in some of it’s new markets such as North America and Canada.